Nissan Reports 10% Growth in FY24 Across Middle East as SUV Demand Surges

Saudi Arabia : Nissan has wrapped up the 2024 Fiscal Year with double-digit growth. What powers this is a strong SUV sales and standout performance in Saudi Arabia, which is its top regional market.

• Nissan said it has had 10% year-on-year growth in FY24 across 18 markets in the Middle East.
• SUVs made up more than 55% of total sales, up from 17% the previous year.

Nissan has ended Fiscal Year 2024, which was between April 2024 and March 2025, on a high, as they recorded a 10% year-on-year growth across the Middle East.

The company's performance, with Saudi Arabia leading the charge, was driven by a rise in SUV demand and the strong appeal of top nameplates like the Patrol, Pathfinder, X-TRAIL, and KICKS.

SUVs Drive Regional Momentum

SUVs are the clear engine for growth for Nissan across the Middle East, as they represent more than 55% of total sales for the year.

Sales in this segment have risen by 17%, with a strong demand for the Patrol being a serious catalyst, and posting a 21% increase following its global launch in Abu Dhabi.

The SUV story was even more striking in Saudi Arabia. KSA, as the region’s largest market, contributed more than 35% of all Middle East sales.

Models like the Pathfinder and KICKS performed exceptionally well, with the former seeing a 27% growth and the latter rising by 10% to cement their place in the hearts of Saudi customers.

Market Highlights and Performance Overview

• Patrol sales: +21% regionally, 80% in Qatar, 30%+ in UAE and Bahrain.
• Pathfinder: +96% in UAE alone.
• X-TRAIL: +32% in UAE, +25% in Kuwait.
• KICKS: +28% regionally, boosted by the model refresh in Feb 2025.
• Gulf sales: +16% overall, with Qatar up 32%, UAE +16%, Bahrain +11%.

What also supported this growth was the launch of the compact Magnite SUV in Saudi Arabia. It offers an accessible option for city drivers and further expands the reach of Nissan’s SUV.

Leadership Outlook

Thierry Sabbagh, President of Nissan Middle East and INFINITI, and Divisional Vice President for KSA, Middle East, and CIS, commented on the company’s strong FY24 performance, saying:

“FY24 is a big turning point for Nissan in the region. Even when the market dynamics have shifted, with heightened consumer expectations, we are still focused on what drives long-term value, strong partnerships, competitive productions, and agility in operations all through our markets.”

He also said, “Our performance in Saudi Arabia, which is our largest market, shows how strong the strategy of our product is and the trust we build with customers and even dealers.”

Looking Ahead to FY25

Nissan has entered FY25 with a strong foundation and a full focus on maintaining the momentum of its SUV. The recent updates to models like the KICKS and the regional launch of the Magnite means they will always make efforts to come up with tech-forward, efficient vehicles that meet the needs of the local market.

Nissan is aiming to make the trust of its customers deeper and broader, as they are coming up with more new models and nameplates as part of its ongoing product strategy.