PEUGEOT Middle East Partners with Invygo & Yelo for New Car Subscription Model

Saudi Arabia : PEUGEOT has become the first brand under Stellantis group to adopt this model.

• This new service lets the customers access PEUGEOT cars through a flexible subscription.
• Users will be allowed to pick, upgrade, or swap cars online without any paperwork or huge deposits.
• The rollout started in the UAE and will be expanded across the Gulf Cooperation Council (GCC) countries.

PEUGEOT Middle East has joined hands with Invygo and Yelo to try out its first vehicle subscription service in the region. This new service gives customers in the UAE easy access to PEUGEOT’s latest models through a flexible, online-first process.

This partnership marks a new chapter in PEUGEOT’s efforts to change how people move around in the region. The first model to adopt this model, the brand focuses on giving drivers a new way to experience its cars. This shows its commitment to customers who care about style, simple technology, and convenience.

How does it work?

The service runs on Yelo’s operational lease system and is managed through Invygo’s subscription platform. For consumers in the UAE, it means they can now drive a PEUGEOT with just a few taps on their phone. There’s no paperwork, no long-term contracts, and no large upfront payments. This process is designed to be quick and easy.

PEUGEOT’s style, city-friendly and fun-to-drive nature, make it a good fit for subscription plans. It appeals especially to new drivers, young workers, and people who prefer digital services without giving up quality.

Slaven Klarin Smiljanic, Group Managing Director of Stellantis Middle East, commented on the partnership by saying that the deal shows how PEUGEOT Middle East and Stellantis want to find new ways to make transportation easier. He pointed out that PEUGEOT’s unique style and focus on the driver make it an ideal leader for this task. 

Collaborating with Invygo and Yelo allows the company to provide a service that fits what customers look for today—more flexible, digital, and offering high quality. He added that this is just the start. The company plans to grow across the Gulf region and bring in more brands from Stellantis as well. This move is about offering better options that meet the changing needs of drivers in the area.

Swap Peugeot cars easily

Invygo, one of the top car subscription services in the area, makes it easy for users to pick, upgrade, or swap cars online. There’s no paperwork, no large deposits, and full transparency.

Eslam Hussein, co-founder and CEO of Invygo, said partnering with PEUGEOT Middle East and Stellantis is a major step for his company. He believes this move will change how people in the region own cars. Invygo wants to make car ownership easier by offering simple, fully digital solutions.

Working with big automakers like Stellantis allows Invygo to introduce more subscription options and offer better cars to more customers.

Smart and flexible transport

For Yelo, this is an important step in growing its fleet in the UAE. It reinforces their focus on quality, new ideas, and strong car partnerships. The new vehicles will be leased through Yelo to Invygo, helping Yelo serve more types of customers.

Marwan Oklah, the General Manager for UAE and Oman at Yelo, explained that Yelo is more than just a regular company. They see themselves as a mobility service, offering smart and flexible transport options. The partnership with PEUGEOT and Stellantis is a clear sign of their goal to improve movement in the region. 

Working with companies like Invygo allows Yelo to give customers more options and easier access to vehicles. It also helps expand their services across the UAE. This pilot project is the first of its kind for Stellantis in the region. It shows a new way for the group to reach customers. With PEUGEOT leading, it sets the stage for more subscription models across Stellantis brands and markets in the Gulf.