Lexus Leads Luxury Car Sales in Saudi Arabia for H1 2025

Saudi Arabia : Luxury car sales in Saudi Arabia show a clear winner for the first half of 2025, with Lexus taking the top spot ahead of European, American, and Korean rivals.

• Lexus leads KSA luxury car sales with 8,327 units sold.
• BMW, Genesis, and Mercedes-Benz follow in the rankings.
• Land Rover, Infiniti, and Cadillac secure mid-table positions.
• Jaguar, Maserati, Lotus, and Volvo complete the list with lower sales.

The Saudi Arabian luxury car market continues to show strong competition among global brands, with Japanese, German, Korean, British, American, Italian, and Swedish automakers all vying for attention. 

The first half of 2025 reveals Lexus as the undisputed leader in sales, supported by a broad product range and customer loyalty in the Kingdom.

Top Luxury Car Brands in Saudi Arabia

The rankings for the first six months of 2025 highlight the popularity of certain marques over others.

• 1st – Lexus (Japan): 8,327 cars.
• 2nd – BMW (Germany): 3,412 cars.
• 3rd – Genesis (South Korea): 2,461 cars.
• 4th – Mercedes-Benz (Germany): 2,416 cars.
• 5th – Land Rover (UK): 1,883 cars.
• 6th – Infiniti (Japan): 623 cars.
• 7th – Cadillac (USA): 349 cars.
• 8th – Lincoln (USA): 272 cars.
• 9th – Audi (Germany): 240 cars.
• 10th – Jaguar (UK): 65 cars.
• 11th – Maserati (Italy): 15 cars.
• 12th – Lotus (UK): 6 cars.
• 13th – Volvo (Sweden): 4 cars.

Lexus at the Top

Lexus has long been a dominant force in the Saudi luxury segment, and 2025 further cements that reputation. With 8,327 cars sold in just six months, the brand’s mix of reliability, advanced features, and luxury styling appeals strongly to Saudi buyers. The wide range of sedans and SUVs ensures Lexus maintains an edge over European and American rivals.

European and Korean Contenders

BMW and Mercedes-Benz remain strong players in the Saudi market. BMW secured second place with 3,412 units sold, while Mercedes-Benz followed closely behind in fourth with 2,416 units.

Genesis, Hyundai’s luxury brand, surprised many by taking third place with 2,461 sales, showing growing acceptance of Korean luxury models in the region.

Land Rover continues to attract SUV enthusiasts, selling 1,883 vehicles, particularly appealing to off-road and adventure-focused buyers in KSA.

Mid-Table and Lower Rankings

Infiniti sold 623 cars, placing it sixth, ahead of Cadillac with 349 and Lincoln with 272. Audi’s performance remains modest with 240 cars.

At the lower end of the chart, Jaguar recorded just 65 units, while Maserati sold 15 and Lotus 6. Volvo closed the list with only 4 cars sold, indicating challenges for certain niche luxury players in a market dominated by bigger brands.

The first half of 2025 confirms Lexus as the strongest luxury car brand in Saudi Arabia, holding a significant lead over its rivals. While BMW, Mercedes-Benz, and Genesis continue to fight for market share, the success of Lexus highlights a clear preference for reliability and value-backed luxury among Saudi buyers.

European and American brands remain competitive, but some smaller players face an uphill battle in the Kingdom’s fast-evolving luxury car landscape.