EXEED Joins Forces with Al Ghurair to Revolutionize Saudi Auto Market

Saudi Arabia : EXEED forms a powerful alliance with Al Ghurair, aiming to transform the luxury automotive experience in Saudi Arabia with innovation-driven models and high-end technology.

• EXEED signs a partnership with Al Ghurair to expand in KSA.
• Launch of new EXEED models including hybrids and EVs.
• Exclusive showrooms planned in key Saudi cities by 2025.
• New tech-rich models align with Vision 2030 sustainability goals.

A Bold Move into the Saudi Market

Premium carmaker EXEED is stepping up its presence in Saudi Arabia through a strategic alliance with Al Ghurair, one of the Middle East’s most respected business groups. This agreement, signed on January 23rd, 2025, is a key part of EXEED’s plan to grow in the region, bringing advanced technology, modern luxury, and a customer-first approach to the Kingdom’s roads.

EXEED and Al Ghurair: A Game-Changing Alliance

With a strong footprint in the Gulf's automotive sector, Al Ghurair brings deep local insight and market power. By teaming up with EXEED, the group is expected to fuel a major brand expansion in Saudi Arabia. The move promises not just sleek new vehicles but also a refined ownership journey.

EXEED Cars, known for merging European design with Chinese engineering, work with top global suppliers like Bosch, Magna, and Intel. This mix delivers strong performance, bold styling, and new tech in every model.

Lineup and Showroom Plans for KSA

To kickstart its Saudi journey, EXEED is launching a new range of premium models in partnership with Al Ghurair. These include:

• Fuel-powered models: RX, VX FL2, and LX FL – focused on comfort, performance, and design.
• Hybrid model: RX Hybrid – combines fuel efficiency with bold performance.
• EXLANTIX sub-brand: Electric sedan ES and range-extended SUV ET for a luxury EV experience.
• New showrooms: Three showrooms will open by 2025 across major Saudi cities, offering full access to EXEED’s tech and design innovations.

Pioneering Tech and Advanced Hybrids

EXEED’s entry into KSA includes models with Plug-in Hybrid Electric Vehicle (PHEV) and Range-Extended Electric Vehicle (REEV) technology. These cater to Saudis who want range, speed, and fuel savings—all without giving up power or comfort.

The ET SUV, for instance, offers just 6.4L/100km fuel use and a range of 1,180 km. Meanwhile, the RX PHEV features AWD, three electric motors, and goes from 0 to 100 km/h in just 4.2 seconds. With mode switching and a 150 km EV range, it competes with high-end luxury brands.

Inside, cars feature smart cockpits with IOV tech, autonomous driving, and APA. It’s all about giving Exeed KSA customers a modern, seamless driving experience.

Driving Forward with Vision 2030

EXEED and Al Ghurair’s collaboration aligns perfectly with Vision 2030 goals. The rollout of advanced hybrids and electric models supports Saudi Arabia’s aim for a sustainable, diverse economy. The new wave of Exeed Cars introduces both innovation and green mobility to KSA’s auto scene.

As the alliance gains momentum, it promises to set a new bar for premium automotive standards in Saudi Arabia.