ROX 01 Brings Luxury & Utility In One, Makes Powerful Entry Into KSA

Saudi Arabia : The ROX 01 SUV, which has just been launched in the Kingdom, has a bold design, advanced hybrid tech, off-road power, and unique features that are focused on family.

• Italy’s Pininfarina designed it with aesthetics that screams classic-meets-modern.
• It has a Range Extender hybrid system that helps deliver 470 hp and a range of over 1,100 km.
• They equipped it for off-road and camping with air suspension and a kitchen. unit.

ROX has officially launched the all-new ROX 01 in the Kingdom of Saudi Arabia. This marks its entry into the fast-growing luxury SUV segment in the region.

The ROX 01, which has a blend of Italian styling by Pininfarina with cutting-edge hybrid performance, is positioned as an “adventure motorhome” for families who want premium comfort, off-road capability and travel solutions that are innovative.

Hybrid Power, Long Range, and Quick Acceleration

What drives the ROX 01 is a Range Extender hybrid setup that combines dual electric motors with a 1.5-liter petrol engine used solely to charge the battery.

This system helps the EV to drive silently with the extended range convenience. It delivers 470 hp and 740 Nm of torque to achieve 0 to 100 km/h in just 5.5 seconds. It also has a 56 kWh CATL battery that offers 235 km electric range and up to 1,115 km with its petrol backup. 

Key Features That Define the ROX 01

• Design and size: 5,050 mm length (5,295 mm with spare), 1,980 mm width, 3,010 mm wheelbase.
• Wheels and lighting: 21-inch city or 20-inch off-road wheels, T-shaped LED headlamps.
• Drive system: Full-time AWD, adaptive air suspension, and multi-terrain modes.
• Cabin options: 7-seater layout or luxurious 6-seat captain-chair version.
• Interior tech: 15.7-inch OLED central screen, 12.3-inch LCD cluster, rear 15.6-inch entertainment unit.
• Travel upgrades: Fold-flat bed, ceiling screen, extendable awning, and V2L socket that gives 2.2 kW output.

Innovation Inside and Out

On the inside, the ROX 01 has smart design with high-grade Nappa leather, metal, and wood finishes. The digital setup includes a high-resolution central OLED screen, a digital gauge cluster, and a passenger screen that is optional.

It has a rear display that is mounted by the roof to ensure that all passengers are entertained. There is also ambient lighting, premium materials, and attention to detail to help elevate the appeal of the cabin for use in everyday and long-distance travel.

The optional rear kitchen unit is a standout feature for campers, as it has an induction hob, water dispenser, and dedicated storage. There are foldable rear seats that help turn the space into a bed for two, while the vehicle’s awning creates a shaded outdoor zone.

Smart Safety and Driver Assistance

The ROX 01 has some safety suites like:

• 3 LiDAR units that help scan the environment fully.
• 12 cameras, 12 ultrasonic sensors, and 5 radar modules.
• Adaptive cruise control, emergency braking, path centering.
• Auto parking and Sentry Mode to help monitor stationary.

The SUV is in two variants:

• All Purpose 7-seater.
• Exclusive 6-seater.

It has add-ons for travel-specific equipment. It also includes a 5-year/150,000 km warranty, 8-year/240,000 km battery coverage, and 2 years/40,000 km free maintenance.