Jeddah International Motor Show 2026: Saudi Arabia’s Biggest Automotive Experience

Saudi Arabia: The Jeddah International Motor Show 2026 or JIMS 2026, became an event where visitors were able to see vehicles, mobility, and technology of the automotive world. Hosted at the Jeddah Center for Exhibitions and Events (JCEE), the 20th Jeddah International Motor Show 2026 allowed its visitors to discover the latest world debuts, car models, and the future.

A Major Automotive Event in Jeddah

Jeddah International Motor Show 2026 is organized by Integrated Solutions Co. for Events in collaboration with the Jeddah Chamber, the Saudi Automobile & Motorcycle Federation, and JCEE. The exhibition is supported by the patronage of His Royal Highness Prince Khalid bin Sultan Al Abdullah Al Faisal, President of the Saudi Automobile & Motorcycle Federation, and Mohammed Yousuf Naghi, President of the Jeddah Chamber of Commerce and Industry.

The objective of the exhibition was to offer the opportunity for automobile manufacturers to communicate with their potential buyers, investors, press, and fans of automobiles. Furthermore, the exhibition was focused on Saudi Arabia's Vision 2030 and its objective of creating a sustainable transport system.

Event Details

The official event information was as follows:

Detail	Information
Event name	Jeddah International Motor Show 2026 (JIMS 2026)
Edition	20th edition
Dates	4 to 7 November 2026
Islamic dates	24 to 27 Jumada al-Ula 1448 AH
Venue	Jeddah Center for Exhibitions and Events (JCEE), Jeddah
Event space	More than 16,000 square metres of indoor and outdoor space
Organizer	Integrated Solutions Co. for Events
Official website	https://www.int-motorshowjeddah.com/en
Contact email	Info@isc-expo.net
Contact number	0539995381

What Visitors Could See

JIMS 2026 was not only a place to view cars. It was designed as a complete automotive experience where visitors could discover new models, learn about advanced vehicle technology and take part in interactive activities.

• Global premieres and new vehicle launches
• Production-ready electric vehicles
• Futuristic concept cars
• Advanced automotive technology
• Test drives on closed tracks and local routes
• VR simulators and technology zones
• Live entertainment and shows
• Brand stands and curated experience zones

Entry and Registration

Entry to JIMS 2026 was free for visitors. However, visitors were required to register through the official website to receive an invitation and secure entry to the show.

The official registration page allowed visitors to fill in their details and receive updates about the event. Visitors could also explore test-drive opportunities, technology zones and live entertainment during the public visiting days.

Show Programme

JIMS 2026 was divided into three main parts: Press Day, VIP Night and Visitors Days. Each part was created for a different audience, from media professionals to general visitors.

Programme	Date	Purpose
Press Day	4 November 2026	Media launches, press conferences and first access to major announcements
VIP Night	4 November 2026	Early access for industry professionals, guests and influencers
Visitors Days	5 to 7 November 2026	Public access to brand stands, vehicle displays, test drives and entertainment

Why JIMS 2026 Was Important

JIMS 2026 was important because it gave visitors direct access to new cars and future mobility technology. It also created a platform where brands could present their latest products without a traditional sales-focused environment.

• Connected manufacturers with active car buyers and investors
•  Showcased the latest global vehicle designs and technology
• Supported Saudi Arabia’s Vision 2030 goals for sustainable transport
• Highlighted the growth of electric vehicles in the Kingdom
• Provided a platform for brand launches and media coverage
• Offered visitors a chance to experience new cars through test drives and interactive zones

ROX ADAMAS at JIMS 2026

One of the brands that participated in JIMS 2026 was ROX, presented by its Saudi Arabian representative, the Al-Laith Al-Lami’ Group. The brand demonstrated the luxury all-terrain SUV called ROX ADAMAS, as well as the ROX 01.

The ROX ADAMAS was made with family travel, distant travels and off-road adventures in mind. Its combination of large cabin, technology, performance and outdoor features is meant to ensure comfortable family travels in various conditions. One can learn more about the vehicle at the ROX stand during the exposition.

Visitor Experience

Based on the official information of the event, JIMS 2026 was expected to host more than 10,000 visitors within its three public days. About 60 percent of the visitors would be expected to come from Saudi Arabia, and 40 percent would be coming from other countries.

In addition, the event was expected to host more than 100 journalists, 1,000 industry professionals and guests and more than 50 key influencers. The visitors would spend on average 2.5 hours visiting the exposition.

Final Thoughts

Overall, JIMS 2026 was a significant automotive event in Saudi Arabia, where one can see all the newest vehicles, electric mobility, technology and entertainment. 

Also Read: ROX ADAMAS: Luxury All-Terrain SUV