Mercedes-Benz S-Class and Maybach S-Class Debut in Abu Dhabi: What's New and Saudi Prices

Saudi Arabia: Mercedes-Benz has introduced the updated S-Class and Mercedes-Maybach S-Class to the Middle East at a special event held at Emirates Palace Mandarin Oriental in Abu Dhabi. The regional debut took place as part of the brand's 140th-anniversary celebrations, bringing together its latest flagship luxury sedans and a showcase of its automotive heritage. The updated S-Class receives extensive changes to its exterior, interior, powertrain and digital technology. According to Mercedes-Benz, more than 50% of the vehicle's components have been newly developed or refined, making this one of the most comprehensive updates within the current generation.

Mercedes-Benz S-Class Gets a Major Design Update

The updated S-Class retains its familiar luxury sedan proportions but introduces several changes to its exterior. The most noticeable update is a redesigned radiator grille that is approximately 20% larger than before. It gives the front end a more prominent appearance and is complemented by new DIGITAL LIGHT headlights featuring micro-LED technology. For the first time, buyers can also opt for an illuminated Mercedes-Benz star on the bonnet. At the rear, redesigned taillights feature three chrome-framed star elements, giving the sedan a distinct lighting signature. The cabin receives a similarly extensive update. Mercedes-Benz has revised the dashboard, door trims and centre console, bringing together digital displays and traditional luxury materials. The MBUX Superscreen is now standard, integrating the central touchscreen and front passenger display beneath a single glass surface. The system runs on the new Mercedes-Benz Operating System (MB.OS), which supports connected services and over-the-air software updates.

The fourth-generation MBUX also introduces an AI-powered virtual assistant, designed to make voice interaction and access to vehicle functions more intuitive.

Updated Engines and Powertrain Options

The new S-Class also receives a comprehensive powertrain update. Mercedes-Benz has introduced new and refined electrified six-cylinder and V8 engines, alongside plug-in hybrid options. These powertrains are designed to combine performance with improved efficiency and refinement, maintaining the S-Class's focus on comfortable long-distance travel. However, the company has not yet confirmed which engine and powertrain combinations will be offered in individual Middle East markets. Saudi-specific engine options and configurations therefore remain to be announced.

Rear-Seat Technology Gets More Attention

Rear-seat comfort has always been an important part of the S-Class experience, particularly for buyers who use a chauffeur. The latest update adds more technology to this area through the optional MBUX High-End Rear Seat Entertainment package. Its main features include:

• Two 13.1-inch rear entertainment displays
• Detachable remote controls
• Integrated cameras for video calls

The system allows rear passengers to access entertainment and connected features independently of the front infotainment system. It also gives the rear cabin a more connected environment for both work and relaxation. For Saudi buyers, where chauffeur-driven luxury sedans remain relevant, these features add another layer of convenience to the flagship sedan.

Mercedes-Maybach S-Class Makes Its Regional Debut

The updated Mercedes-Maybach S-Class was another highlight of the Abu Dhabi event. Positioned above the standard S-Class, it focuses on greater exclusivity, rear-seat comfort and personalisation. The new Maybach also adopts the MB.OS operating system, bringing the latest digital features to the luxury model. Its cabin receives extensively redesigned appointments, while executive rear seats provide a more comfortable space for passengers. Other notable features include optional automatic comfort doors, which make entering and exiting the car easier. The dedicated MAYBACH driving mode is designed around smoother travel, while the AIRMATIC air suspension with predictive damping helps improve ride comfort.

Mercedes-Benz S-Class and Maybach Prices in Saudi Arabia

The regional debut brings the updated flagship models closer to Saudi customers. Juffali Automotive Company represents Mercedes-Benz in the Kingdom, and the local website lists the following starting prices:

Model	Starting price in Saudi Arabia
Mercedes-Benz S-Class	SAR 836,248
Mercedes-Maybach S-Class	SAR 1,221,000

The final cost can vary depending on the selected model, configuration and optional equipment.

What the New S-Class Means for Saudi Buyers

The updated S-Class continues to target buyers looking for a technology-focused luxury sedan, while the Maybach offers a more exclusive experience centred on rear-passenger comfort and personalisation. The Middle East debut of the updated S-Class and Maybach S-Class brings Mercedes-Benz's latest luxury, comfort and digital technology to the region. The larger grille, new lighting elements, MB.OS and upgraded rear-seat entertainment give the flagship sedan a more modern experience. 

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