EXEED Unveils Future Luxury Design Vision and Showcases New Models at 2026 Summit

Saudi Arabia: EXEED has introduced a new design direction and showcased its upcoming models at the 2026 EXEED International User Summit in China. The event offered a closer look at the brand's Future Luxury vision, bringing together new vehicle designs, performance demonstrations, and technology developments. It also gave global users an opportunity to share their expectations directly with the design team.

The event was held on October 18 at the Chery Global Technology Innovation Center in Shanghai. The design launch was led by designers Christo Pavlidis and Chief Designer Juan Manuel Diaz. The central announcement was Perpetua, a new design philosophy inspired by the changing forms of the Atlantic Ocean. The summit continued on October 19 with a track experience at Zhejiang International Circuit, where participants experienced the performance of EXEED's latest models.

Perpetua: The Design Philosophy Shaping EXEED's Future

Perpetua represents EXEED's approach to continuous development, combining evolving design with technological advancement. Inspired by the Atlantic Ocean, the philosophy takes two different directions based on the changing forms of water and ice. The movement and energy of liquid water inspire sport-oriented models, creating a more dynamic design approach. In contrast, the solid appearance of glaciers influences the Future Luxury direction, characterised by clean facets, upright surfaces and defined forms.

Through Perpetua, EXEED aims to establish a recognisable design identity across different vehicle categories while allowing each model to retain its own character. The philosophy is intended to guide the brand's future vehicles as it expands its international presence.

New EXEED Models Revealed at the 2026 Summit

The design launch showcased several vehicles and concepts, demonstrating how EXEED plans to apply its new design philosophy across different body styles.

ES GT: EXEED's First Crossover Wagon

The ES GT is EXEED's first crossover wagon, combining a low, elongated silhouette with a sporty character. Its design also focuses on everyday usability and comfort for longer journeys. Inside, the model features a wraparound cabin layout with a skyline display and a floating central screen. Integrated sport seats with active side bolsters and carbon-fibre trim add to its performance-oriented character. The ES GT represents the sportier interpretation of EXEED's Future Luxury direction, bringing together an expressive exterior and a driver-focused interior.

ET 2027: A Family-Focused SUV

The ET 2027 takes a different approach, with its design and proportions focusing on family travel and passenger comfort. Its exterior features updated full-width LED headlights, sculpted rear shoulders, and full-width taillights. New 20-inch wheels and silver window trim further refine its appearance. The SUV is designed to provide space for passengers and luggage, with nearly five metres in length and a three-metre wheelbase. Its proportions and updated styling demonstrate how EXEED's design philosophy can be adapted to a larger family-oriented vehicle.

Other Models and Concepts on Display

Beyond the ES GT and ET 2027, EXEED presented several other vehicles and concepts to demonstrate the wider possibilities of its design direction.

Model	Main design direction
EX9	Flagship SUV proportions, large rectangular grille, vertical lighting and clean body surfaces
EX8	Balanced proportions, interior space and everyday usability
EX7	More athletic exterior profile
MPV Concept	New possibilities for luxury multi-passenger travel
X Concept	Aerodynamic family mobility with a streamlined silhouette and front-to-rear aerodynamic channel
ET FL	Redesigned front, full-width light bar and improved cabin interaction

Together, these vehicles demonstrate how EXEED intends to apply its Future Luxury philosophy across SUVs, wagons and multi-purpose vehicles. The concepts also offer an indication of the design themes the brand may explore in its future product development.

EXEED Takes Its Latest Models to the Track

Following the design launch on October 18, the summit shifted its focus to driving performance on October 19. The Track Experience Day took place at Zhejiang International Circuit, bringing together more than 100 users and partners. The circuit features a 3.2-kilometre layout with 16 corners and a 19-metre elevation difference. Participants experienced acceleration tests, circuit laps and Gymkhana challenges, allowing them to explore vehicle handling, braking and stability.

The EXLANTIX ET 2027, EXEED RX 2027 and EXEED RX MY made their first track appearances during the event. Their demonstrations highlighted different aspects of EXEED's vehicle development, from family-focused electric mobility to hybrid performance and chassis technology.

ET 2027 and RX 2027

The EXLANTIX ET 2027 BEV combines family-focused comfort and intelligent cabin features with chassis and braking performance. Its appearance at the circuit demonstrated how the brand is developing vehicles that balance everyday usability with driving confidence.

The EXEED RX 2027 builds on the model's sporty character with updated styling, technology and comfort. It features intelligent all-wheel drive and a Continuous Damping Control (CDC) electromagnetic damping system.

The CDC system is designed to adjust damping according to driving conditions, helping maintain stability through corners and when vehicle loads change. These developments reflect EXEED's focus on improving handling and passenger comfort.

The RX MY, meanwhile, demonstrated the performance capabilities of the brand's Texxeract technology.

Its powertrain combines a fifth-generation hybrid-dedicated engine with three electric motors to deliver:

Performance specification	RX MY
Combined power output	395 kW
Peak torque	650 Nm
0–100 km/h acceleration	4.9 seconds
All-wheel-drive system	Four-motor AWD

The four-motor all-wheel-drive system distributes torque across the front and rear axles according to road grip and vehicle speed. The Flying Fish chassis also helps control body movement during cornering and braking.

Together, these technologies demonstrate EXEED's approach to combining hybrid powertrain development with advanced chassis engineering.

EXEED Demonstrates Autonomous Parking with Super Intelligent Valet Parking

Intelligent parking technology was another highlight of the summit. The ET 2027 REEV demonstrated EXEED's Super Intelligent Valet Parking (SIVP) system, which is designed to simplify parking in everyday situations. The system can identify available parking spaces and complete parking manoeuvres autonomously. Drivers can also summon the vehicle to a preset pickup point with a single tap. This technology highlights EXEED's wider focus on intelligent mobility, extending its development efforts beyond powertrain performance and exterior design to everyday driving convenience.

Global Testing and User Feedback Shape Future EXEED Vehicles

The summit also included a design workshop where global users discussed their expectations directly with EXEED's design team. Discussions covered regional styling preferences, interior space requirements, and different travel needs. This interaction gives the brand additional insight into the expectations of customers across international markets. 

What the 2026 Summit Means for EXEED's Future

The 2026 EXEED International User Summit highlighted the brand's future direction through its Perpetua design philosophy, new vehicle showcases and developments in electric, hybrid and intelligent mobility technologies. For Saudi Arabia, these developments reflect EXEED's wider ambitions, with Arabian Heritage Motors, part of Al Ghurair Mobility, serving as its exclusive distributor in the Kingdom. However, no Saudi launch dates or availability details have been confirmed for the showcased models.

Beyond vehicles, EXEED is also exploring intelligent mobility through Chery's AiMOGA robotics programme, expanding its vision of future luxury beyond traditional automotive products.

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