Taajeer Group Launches Kaiyi Motors in KSA, Marking a New Era in Automotive Innovation

Saudi Arabia : A bold new chapter begins in Saudi Arabia’s car market as Taajeer Group introduces China’s Kaiyi Motors—fusing Italian design, modern tech, and global production expertise.

• Taajeer Group brings Kaiyi Motors, a Chinese automotive brand, to Saudi Arabia.
• Kaiyi vehicles blend Italian design and Chinese innovation.
• Built using Industry 4.0 tech and global R&D, including the Turin Design Center.

Saudi Arabia’s fast-changing automotive market is entering a new stage of innovation and global collaboration. Taajeer Group, a leading mobility player in the Kingdom, has officially announced the launch of Kaiyi Motors—an ambitious Chinese car brand known for mixing Italian design with advanced technology. This move signals a strong push to bring more choice, modern vehicles, and cutting-edge energy solutions to Saudi drivers.

Kaiyi Motors: A Fusion of Global Expertise

Founded in 2014, Kaiyi Motors has steadily grown into a global brand with strong focus on R & D and innovation. The brand taps into worldwide talent, including the renowned Turin Design Center in Italy, led by famed designer Lowie Vermeersch. This collaboration ensures every Kaiyi car carries a sleek European flair combined with smart engineering.

Kaiyi’s production backbone is its Yibin Smart Factory—a massive facility with an annual capacity of 150,000 vehicles, operating under Industry 4.0 standards. The factory is fully equipped to produce both traditional and new energy vehicles (NEVs), making the brand ready for the next phase of automotive evolution.

Why Kaiyi’s Entry into KSA Matters

• Merges Chinese technology with Italian design.
• Offers both petrol and new energy vehicle options.
• Built in a smart factory with global production standards.
• Backed by Taajeer Group’s wide distribution network.
• Adds more vehicle choices for Saudi customers.
• Supports Vision 2030 goals for transport innovation.

Taajeer Group’s Strategic Push Forward

Taajeer Group’s role is crucial in bringing Kaiyi to life in the Kingdom. As a known mobility leader in Saudi Arabia, Taajeer is using its strong distribution and service platform to make Kaiyi accessible across cities. From sales to after-sales support, the launch is designed to ensure a smooth customer experience.

According to Rami Hankir, COO of The Automotive Sector at Taajeer Group, “Kaiyi embodies the future of driving, where heritage meets hyper-modern technology.” The brand adds fresh energy to the Saudi car scene and complements Taajeer’s mission of offering variety, value, and quality to local drivers.

Looking Ahead: What Kaiyi Brings to the Table

Kaiyi’s presence in Saudi Arabia is more than just a brand launch—it represents a fresh approach to what drivers can expect. With an emphasis on stylish exteriors, intelligent systems, and eco-conscious engines, the company is prepared to meet rising demand for modern, reliable vehicles.

Backed by global partnerships and Taajeer’s deep local knowledge, Kaiyi is poised to challenge norms and push the market toward a more diverse and high-tech future. This launch is likely just the beginning of a wider plan to introduce new models that reflect both global standards and local tastes.