SsangYong Becomes KGM: A Bold Shift Towards Future Mobility

Saudi Arabia : One of Korea’s top SUV makers has changed its name and vision, signaling major steps toward EVs, AI, and global mobility growth, including a strong presence in KSA.

• SsangYong rebrands as “KG Mobility” (KGM) to reflect its tech-focused direction.
• New slogan: “Go Different. KG Mobility.”
• Focus on EVs, AI, autonomous driving, and next-gen vehicle platforms.
• Abdullah Saleh Al Bazie is the official KGM dealer in Saudi Arabia.

SsangYong Motor, known for its legacy in SUV manufacturing, has officially rebranded itself as KG Mobility (KGM), marking a bold step toward the future of transportation. The change was confirmed at a shareholders’ meeting at the brand’s Pyeongtaek headquarters in South Korea. Through this transformation, KGM aims to evolve into a leading force in the fields of electric mobility, smart vehicle technologies, and AI integration.

A Legacy Reimagined

KGM’s journey spans seven decades. The company was founded in 1954 as “Ha Dong-hwan,” became “Dong-A Motors” in 1977, and later adopted the name SsangYong Motor in 1988. Each phase of its evolution reflects the shifting needs and demands of the automotive world. Now, with the new name and vision, KGM is positioning itself for the demands of a rapidly changing global market.

The company’s current vehicle range includes the Torres, a C-segment SUV, and the Tivoli, a compact SUV that has seen strong popularity both locally and internationally. These models are expected to carry the new KGM badge while continuing to deliver value and performance.

KGM’s Future Vision: “Go Different”

The slogan “Go Different. KG Mobility.” sets the tone for what the brand plans next. KGM is focusing heavily on:

• Electric vehicle platforms.
• Software-defined vehicle technologies.
• Autonomous driving systems.
• Integration of AI into vehicles.

These efforts aim to put KGM at the front of innovation, helping it compete globally with well-established tech-forward automotive brands.

KGM in KSA: A Trusted Name in New Hands

In Saudi Arabia, Abdullah Saleh Al Bazie has been appointed the official dealer of KGM. With years of expertise in the auto industry, Al Bazie’s role in representing the brand is seen as a natural fit.

His dealership is known for its high standards, customer-first service, and a strong track record of delivering quality vehicles. "Through this partnership, Al Bazie continues his successful journey in the automotive industry, paying great attention to preserving the rich legacy of this brand," the announcement stated.

His goal goes beyond just selling cars. Al Bazie plans to enhance the KGM brand’s position in KSA by focusing on quality, luxury, and a seamless ownership experience.

The shift from SsangYong to KGM is more than a name change. It marks a strategic rebranding meant to prepare the company for the next wave of vehicle technology. With strong dealership support in KSA and a roadmap built on EVs and AI, KGM is ready to take its legacy into the future—while staying true to the core values that defined its past.