Soueast Makes Grand Entrance in KSA - Launches Three New Models Straight!

Saudi Arabia : The S06, S07 and S09 are designed for different individuals and lifestyles.

SOUEAST has announced a major move into the Middle East by opening a new branch in Saudi Arabia and launching a fresh strategy. During the "EASE YOUR LIFE" event, the company introduced three new S-series models: the S09, S07, and S06. This step marks a big step forward for SOUEAST’s growth in the region.

Soueast S06 Key Highlights

The S06 is a compact SUV made for young city drivers. It offers a bold look, modern technology, and strong performance that change how you get around in the city.

Exterior styling

The front of the SOUEAST S06 shows a fierce tiger face, with slim LED lights and a rectangular grille. Large air intakes give it a sporty touch. The wide sunroof is made from heat-resistant glass, helping keep the inside cool. It rides on 20-inch alloy wheels that give it an active, sporty style. The rear features LED taillights that stretch across the back, making the car stand out, especially at night.

Interior comfort and features

Inside, the SOUEAST S06 is designed for comfort and staying connected. The dashboard has LED lights that welcome passengers. It has a 15.6-inch touchscreen in the centre that controls the infotainment system. The sound system includes 8 Sony speakers and works with Android Auto and Apple CarPlay for easy phone use.

Under the hood, the car uses a Qualcomm Snapdragon 8155 Chip, which puts it among the most powerful in its class. It also has dual-zone air conditioning with vents at the back, memory seat options, and 32 storage compartments throughout the cabin. The car also includes a wireless charger that works at 50W for fast charging.

Engine	Power	Torque	Transmission
1.5 liter turbocharged	154 hp	230 Nm	6-speed DCT
1.6 liter turbocharged	197 hp	290 Nm	7-speed DCT

Soueast S07 Key Highlights

The S07 is the latest trend in C-segment SUVs, focusing on providing a smart, comfortable, and flexible city driving experience. It encourages drivers to explore their surroundings, chase their hobbies, and find inspiration in urban living.

Exterior Styling

The S07 stands out with a bold, modern look and a wide stance. It features eye-catching LED lights, including a "Starry Digital" grille and continuous light strips. The car comes with 20-inch alloy wheels that give it a sporty feel. Step boards with welcome lights add a convenient touch. A large 62-inch panoramic sunroof helps make the cabin feel open and airy.

Interior comfort and Features

Inside, the SOUEAST S07 offers a sleek, plush environment. Its spacious interior uses quality materials and smart technology. Highlights include twin 12.3-inch screens, a three-zone climate control system with a touchscreen for the back seats, multi-colour ambient lights, and an 8-speaker Sony sound system for an immersive experience.

Engine	Power	Torque	Transmission
1.5 liter turbocharged	154 hp	230 Nm	7-speed DCT
1.6 liter turbocharged	194 hp	290 Nm	7-speed DCT/8-speed AT

Soueast S09 – Key Highlights

The new benchmark for flagship D-segment SUVs, featuring modern aesthetics, intelligent space and exceptional powertrain, leading the urban SUV trend.

Exterior Styling

The Soueast S09 boasts a bold, modern exterior with a sleek, contemporary design. Key features include a distinctive U-shaped illuminated grille and intelligent LED headlights that offer enhanced visibility. The SUV's silhouette is designed to be imposing, while the panoramic sunroof adds to the sense of spaciousness and freedom.

Interior comfort and Features

The SOUEAST S09 boasts a luxurious and technologically advanced interior. Key features include a dual-screen setup with a 15.6-inch infotainment screen and a 10.25-inch digital instrument cluster, a Qualcomm Snapdragon 8155 chip for seamless infotainment, and an intelligent crystal electronic gearshift. 

The cabin also offers premium materials like leather seats with 8-way electric adjustment, ventilation, and heating, along with multi-color ambient lighting. Other highlights include powered electric tailgate, 50W wireless charging, CN95 air filters, and automatic dual-zone climate control.

Engine	Power	Torque	Transmission
2.0 liter turbocharged	251 hp	390 Nm	7-speed DCT/8-speed AT

Pricing

The Soueast lineup in Saudi Arabia starts at SAR 77,880 for the S06. The S07 is priced at SAR 89,880 while the top-end S09 costs SAR 110,280.