Dongfeng and Al Ghurair Join Hands to Launch New Models for Saudi Market

Saudi Arabia : Dongfeng Middle East partners with Al Ghurair Group to launch VOYAH and MHERO in Saudi Arabia, boosting luxury EV options and supporting Vision 2030.

• Dongfeng and Al Ghurair agree to a three-year agreement to launch the high-end EV brands MHERO and VOYAH in Saudi Arabia.
• With its elegant styling, AI-powered features, and cutting-edge smart driving technologies, VOYAH caters to customers of luxury electric vehicles.
• MHERO brings robust, high-performance electric and hybrid SUVs. These models blend off-road capability with luxury and cutting-edge tech.

Saudi Arabia’s luxury electric car market just saw a big announcement. Dongfeng Middle East and Al Ghurair Group have signed a three-year partnership to launch VOYAH and MHERO across the Kingdom. This move brings Dongfeng’s electric expertise together with Al Ghurair’s established presence in global markets to offer something new for Saudi drivers.

Dongfeng plans to use this partnership to deepen its presence across Saudi Arabia. The aim is to introduce advanced electric cars that fit with worldwide trends in sustainable transport. Al Ghurair, chosen for its trusted name and over 60 years of experience in more than 20 countries, is a strong match for Dongfeng’s ambitions in Saudi Arabia.

The three-year agreement will see the launch of VOYAH and MHERO. This effort is about more than launching new brands. It also supports Saudi Arabia’s Vision 2030, which puts focus on greener choices and more luxury electric vehicles on local roads.

VOYAH - Luxury Electric Cars with Cutting-Edge Technology

VOYAH is Dongfeng’s high-end electric brand. It competes with well-known names in the smart luxury car scene. VOYAH models catch your eye with sleek designs and roomy, high-tech interiors. Features include modern artificial intelligence and smart driving tools. For anyone looking for luxury with a green edge, VOYAH is set to appeal.

Launched in 2021, VOYAH is Dongfeng’s take on the premium electric segment. Flagship cars include the Voyah FREE SUV and Voyah DREAM MPV, both offering stylish looks, long driving range, and advanced driver support features. VOYAH targets buyers who want luxury, not just an electric badge. 

The brand emphasises excellent craftsmanship, cutting-edge technology, and premium materials.  In terms of functionality and design, VOYAH is prepared to compete with major American and European electric models.

MHERO - High-Performance SUVs for Adventure Lovers

MHERO sits on the other side of Dongfeng’s plan. This brand brings high-spec electric and hybrid SUVs aimed at drivers who love adventure. Known for their strong off-road skills, MHERO models offer powerful performance with several drive options, such as REEV, and certain plug-in hybrids available in China.

MHERO cars combine tough looks and polished design. They are built for outdoor fun but are just as much at home in the city, with top-level tech and smart driving systems. For anyone looking for an SUV that combines style and excitement, the MHERO has an advantage. Thanks to its combination of powerful features and elegant design.

By selecting Al Ghurair Group as its partner for MHERO and VOYAH, Dongfeng demonstrates faith in the group's reputation in Saudi Arabia and the surrounding region. Al Ghurair has spent over 60 years building its name in sectors like industry, construction, retail, and finance. With work in more than 20 countries, it can support Dongfeng’s new step into the local electric car market.

A Strategic Partnership Aligned with Saudi Vision 2030

Al Ghurair’s long history of strong partnerships makes it the right fit as Saudi Arabia’s interest in electric vehicles keeps rising. Al Ghurair Automotive is now also the official distributor for Exeed in Saudi Arabia. This means local drivers get access to VOYAH, MHERO, and Exeed, all under the Al Ghurair umbrella.

This partnership lines up perfectly with Saudi Vision 2030. The Kingdom is working hard to cut emissions and protect the environment, so electric cars are becoming more common. The arrival of VOYAH and MHERO gives Saudi buyers more luxury options with strong performance and the latest in automotive technology. 

Al Ghurair, as the local partner, will also bring reliable after-sales service and technical help, giving customers extra peace of mind when choosing these brands.

This is not just a business deal.  It indicates a change in the preferences of Saudi Arabian drivers.  VOYAH and MHERO are prepared to satisfy the demands of contemporary, forward-thinking automobile purchasers throughout the Kingdom thanks to Dongfeng's global expertise and Al Ghurair's solid local ties.