Changan and Almajdouie Celebrate 10 Years of the Brand in the Saudi Market

More than 200,000 Changan vehicles on Saudi roads and a network of over 60 showrooms and service centers as the brand enters its second decade

Kingdom of Saudi Arabia – October 2026: Changan and Almajdouie Motors, the official distributor of Changan in Saudi Arabia, are celebrating ten years since Changan entered the Saudi market. This milestone reflects the brand’s journey in the Kingdom, marked by growth, expansion, and a growing presence among customers.

Since arriving in the Kingdom in 2016, Changan has worked to establish a sustainable presence in one of the region’s most competitive automotive markets by developing its products and services, expanding its network, and continuously listening to customers’ needs and the requirements of the Saudi market.

Today, after a full decade, more than 200,000 Changan vehicles are on Saudi roads, while the brand’s network comprises over 60 showrooms and service centers across multiple regions and cities throughout the Kingdom.

From a Newcomer to an Established Brand in the Saudi Market

When Changan began its journey in the Kingdom in 2016, it entered a market characterized by diverse customer needs and expectations, as well as growing competition and ongoing developments across the automotive sector.

Over the past ten years, Changan has focused on strengthening its presence by offering a range of vehicles that combine comfort, modern technology, and performance, while taking into account the Kingdom’s driving conditions, road infrastructure, and varied environments.

As the global automotive industry continues to evolve rapidly, the brand has continued to develop its products and introduce advanced technologies designed to enhance ease of driving, comfort, and safety, while keeping user needs at the center of vehicle development.

This commitment has extended beyond the vehicle purchase itself, encompassing the development of after-sales services and the expansion of the service network, as well as the establishment of long-term partnerships across various sectors, including car rental. These efforts reflect Changan’s approach to delivering an integrated experience that extends from vehicle selection through ownership and servicing.

Ten Years of Listening to the Saudi Market

Over the past decade, understanding the unique dynamics and needs of the Saudi market has been a key focus of Changan’s journey in the Kingdom.

With this in mind, the brand has worked to develop its products and services to suit local driving conditions and usage patterns, while keeping pace with global developments in automotive technology, design, comfort, and safety systems.

This approach has extended beyond the vehicles themselves to include enhancing customer experience, strengthening after-sales services, and expanding customer access through a growing network of showrooms and service centers.

Over time, Changan has become part of the Kingdom’s expanding automotive landscape, with more than 200,000 vehicles bearing the brand’s name on Saudi roads.

Almajdouie and Changan: A Partnership Spanning a Decade

The partnership between Changan and Almajdouie Motors has been a key element of the brand’s journey in the Kingdom, bringing together a global automotive brand and local expertise in the Saudi market.

Over the past ten years, Almajdouie Motors has helped transform Changan’s vision into a comprehensive local experience by developing its showroom and service center network, strengthening after-sales support, and delivering an experience that meets customer needs across the Kingdom.

The partnership’s efforts have also included testing vehicles and ensuring their readiness for a range of operating conditions before their introduction to the market, supporting the delivery of products suited to the Saudi market and its road conditions.

As a result, the relationship between Changan and Almajdouie has extended beyond vehicle sales to building an integrated experience focused on maintaining a lasting relationship with customers, from their first introduction to the product through every stage of after-sales support.

A New Decade and Renewed Ambitions

Changan continues to work towards introducing more advanced products and innovative experiences while strengthening its presence and services in line with the development of the Saudi market and the diverse needs of its customers.

After ten years of growth and progress in the Kingdom, the next phase builds on a journey that began in 2016, when Changan entered the Saudi market amid the growing presence of Chinese automotive brands. In 2026, the brand marks the beginning of a new decade, supported by a network of more than 60 showrooms and service centers and over 200,000 Changan vehicles on Saudi roads.

Changan and Almajdouie Motors emphasize that the tenth-anniversary celebration does not mark the end of a chapter, but rather the beginning of a new phase in the brand’s journey in the Saudi market. This next chapter will focus on continued development, listening to customers, and investing in products and services to strengthen the relationship the brand has built with its customers over the past decade.