Maserati Unveils MCPURA: The New Super Sports Car Filled With Pure Energy, Elegance, Performance

SAUDI ARABIA  : Italian luxury carmaker, Maserati, unveils the MCPURA, an all-new super sports car symbolising pure energy and performance, revealing a grand progression of the MC20 halo car. Showcased at the Goodwood Festival of Speed 2025, this magnificent made-in-Italy car is the absolute pinnacle of the brand's engineering excellence. The car is expected to arrive in August in Saudi Arabia to mesmerise the Kingdom’s luxury car enthusiasts.

Design and Exterior

The MCPURA’s design takes the far greater version of the MC20, prominently flanked by modern, aerodynamic lines and exquisite design elements. This includes splendid Butterfly doors for easier access and also highlights the carbon-fibre chassis. This car comes in a stunning Ai Aqua Rainbow body colour, part of Maserati’s Fuoriserie customisation project, which shifts in the sunlight with a special rainbow effect inspired by the prism. Furthermore, bespoke colour options include the vibrant Devil Orange and the luxurious dual-layer metallic Verde Royale and Night Interaction, focusing on Italian elegance and Maserati heritage.

Interior and Technology

The cabin of the MCPURA gets a futuristic and sporty design with seats upholstered in laser-etched Alcantara Ice, with iridescent red and blue hues that reflect the exterior’s colour palette. The interior design is Maserati’s commitment to luxury and artisanal detail, offering a driver-focused atmosphere that combines comfort with high-tech refinement.

Innovative Features

The MCPURA Cielo convertible version brings to the fore a pioneering retractable glass roof made from polymer-dispersed liquid crystal glass, which can switch from opaque to transparent in one second, enabling an unparalleled driving experience from enclosed luxury to open-air exhilaration.

At the heart of the MCPURA is the legendary  3.0-litre twin-turbo V6 Nettuno engine, which promises an incredible 630 CV of power and 720 Nm of torque. This engine comes with an advanced Formula 1-derived pre-chamber combustion technology with twin spark plugs, offered by Maserati. These specs assure an exhilarating performance and an unforgettable driving connection. The MCPURA bolsters a remarkable power-to-weight ratio of 2.33 kg/CV, attributed to its lightweight carbon-fibre monocoque chassis, with a total weight under 1,500 kg, making it a leader in its class for agility and speed.

Key Specifications

Feature	Specification
Engine	3.0L twin-turbo V6 Nettuno, 630 CV, 720 Nm torque
Weight	Under 1,500 kg (carbon-fibre monocoque chassis)
Power-to-Weight	2.33 kg/CV
Doors	Butterfly doors
Roof (Convertible)	PDLC retractable glass roof (MCPURA Cielo)
Colours	Ai Aqua Rainbow, Devil Orange, Verde Royale, Night Interaction, & more via Fuoriserie
Production	Maserati Modena plant, Italy

Key Specifications

The MCPURA represents Maserati’s new Italian luxury and performance, providing Saudi drivers an unparalleled experience of exhilarating driving, enduring grace, style, and great innovation. Available immediately in both coupé and convertible versions, the MCPURA is expected to elevate the super sports car scene in Saudi Arabia, promising a thrilling and exclusive driving experience. Buyers eager to experience this new icon of Italian automotive craftsmanship can head to Maserati showrooms as early as next month to experience this beast in real life.